How to Use Website Strategy to Rise to New Heights

Websites are often likened to field of architecture, whether in describing content organization (i.e. site architecture) or the act of “building a website” akin to that of a structure.

Two of America’s greatest architects opined on the concepts of form and functions. Louis Sullivan, the "father of skyscrapers,"suggested “form ever follows function.” While Frank Lloyd Wright, "the greatest American architect of all time,” on the other hand responded with “Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.”

Inquire with either of these masters and they would undoubtedly say you need to understand the purpose, function, and intended audience before you can focus on appearance.

So why is this not the norm in website design and development projects? Too often we have met with prospects with a clear (or not so clear) vision of what they want their new website to look like, but can’t articulate its purpose, or even what organizational problems it is intended to solve.

Through years of experience working with clients developing websites to overcome organizational obstacles we have refined a process for gathering critical information. By determining what the website needs to do, we can design a blueprint to build a website with measurable success.


  • Questions you should plan to ask and answer when planning a website project.
  • Who to involve in answering these questions and when and how to involve them.
  • The questions you must be able to answer BEFORE you start a website project to maximize the project’s chance of success.



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Community and Being Human