The Importance of Microcopy

Presenters: mdupler

Content is a part of every project. From a full article on a web page to a single word on a button, every word defines how a user experiences technology. So every project should incorporate thoughtful content strategy. Come learn more about what microcopy is and why content strategy matters for even the smallest pieces of copy on your site, and gain some tools for applying content strategy to your microcopy.

I’ll talk about the following topics:

  • What is microcopy?
  • How can you use microcopy to guide user experience?
  • Why do you need content strategy for microcopy?
  • How can you apply content strategy to small pieces of copy across your site?
  • How to use a style guide to ensure your microcopy is consistent
Audience
Experience Level
Beginner
Schedule Info
Date / Time
Room
Room F1/F2
Status
Accepted
Session Track
Supporting Documents