Don’t “Click Here:” The Intersection of Usability, Accessibility, and SEO

Usability, Accessibility, and SEO are three disciplines that contribute to successful website projects. One is making the site easy to use for average visitors, one is for serving disabled visitors, and the last is to get the site to do well in search engine results. If you really think about it, aren’t they just are all forms of usability; only the latter two serve special audiences—the disabled, and search engines? This presentation will cover the basics of usability, accessibility and SEO, how they are interrelated and how serving each audience will improve the overall website usability for all three.

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