Eye Tracking for Better Usability

At NIAID, we encountered a question we could not accurately answer with analytics or interviews, regarding the placement of certain types of content and images. We determined that the best way to find out if users saw the content was to conduct an eye tracking study. In August, 2018, we conducted an eye tracking study on prototypes and mockups with 32 participants in two rounds, with two distinct visuals each. Our study answered some of our questions quite convincingly. 

Audience
Experience Level
Intermediate
Session Track