What's Trending in Content Strategy

Presenter: coryjurentkuff
Co-Presenter(s):

Content strategy has come a long way since the wild west days of the dot com era. And, gone are the ways of tables and gifs in design. But there are some aspects of content that stand the test of time. These fundamentals of content strategy will define the next round of trends to hit the digital realm in 2019 and beyond. In this presentation by two seasoned content strategists, this brave new world is explored, and the top five emerging patterns in content strategy are outlined for those who are on the cutting edge: 

  • Empirical decision-making
  • Stakeholder engagement
  • Conversation/content design¬†
  • Structured content
  • Governance¬†
Audience
Experience Level
Intermediate
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