Cleaning Up Your (Data) Mess: Lessons from Dozens of Analytics Audits How Not to Create a Huge Mess

Presenters: elpatterson

After four years of auditing (and fixing) clients’ disorganized Google Analytics set-ups, convoluted Google Tag Manager implementation and other web data messes, I’ve learned a lot about how NOT to set up your organization’s website data. This presentation contains the top four common mistakes I see – and what I recommend to fix these issues.  

We often think about what to track (Button clicks! Form submissions!) and how to analyze the resulting data. But this presentation takes a step back and asks: “do I have the data I need?” and “can actually trust the information I’m getting?” Here are the top things you will learn from this talk:

  • How to plan for a new site: Launching a new website? Here’s what to think about ahead of time – so you can get reliable data on day one. Tips to decide if you need a new analytics account or Tag Manager container.
     
  • Um, is my data even correct? Practical tips for troubleshooting your Google Analytics events and goals. Make sure what you think you are tracking is actually what you are tracking
     
  • How to keep it simple and scalable: Tips for set up your analytics accounts so it’s manageable by your team -- and can grow with your organization.
     
  • Permissions, permissions, permissions: Don’t get in a situation where you need to chase down former employees for access to your own website data. How to set up your accounts, so you don’t ever have permissions issues.

 

 

Audience
Experience Level
Intermediate
Status
Proposed