Content Governance for Government: How to Manage Your Digital Content for Success

Presenters: abuck

Government has a content problem: There’s too much of it, owned by too many stakeholders, and nobody knows how to manage all of it at once. 

But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. No more orphan webpages. No more outdated facts. No more internal confusion about who owns what.

In this lively session—based on two decades of managing enormous organizations’ digital identities—we’ll explore how to formulate a content governance plan. 

By the end of this session, you should be able to:

  • Identify where your content problems originate
  • Describe the four key components of content management, both online and off
  • Form the right team of content governors 
  • Develop a content governance strategy document
  • Implement new content governance rules, organization-wide, that are easy, efficient, and effective

Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight.

Audience
Experience Level
Beginner
Status
Proposed
Session Track
Content Strategy and Analytics