Customer obsessed or fail
Business and Strategy
The purpose of this track is two-fold - one angle helps you to understand the advantages of Drupal from an organizational leadership angle and the other is to highlight the great Drupal sites and projects you're working on and to show what's possible. These sessions are business focused, and will be non-technical.
Customer obsession is easy to talk about but hard to do. It requires redesigning your company's practices, marketing engagement technology and data to achieve greater customer retention, customer enrichment and customer advocacy. And it requires skilled resources that understand both marketing needs and technology capabilities.
Tracy will share insights on how leading firms have reinvented their approach to collaborative marketing and tech management planning, implementation and management.
Learn how to:
1. Knock down silos with proven techniques that get your teams to work together to solve common business problems in your organization.
2. Set strategic priorities that focuses your teams on customer obsession.
3. Apply agile operational principles throughout your organization to foster innovation and understand risk.