Optimize Your Drupal Site with Google Analytics
This track covers delivering projects focused on the most important audience—the end user. Learn how to leverage Drupal to help you keep abreast of emerging trends in the mobile, componentized Web world. We’ll show you strategies for fostering collaboration between content creators, designers, strategists, and end-users.
Web analytics can provide Drupal end users and admins with a wealth of insight and data into the performance of your site and its content. Most sites have Google Analytics set up but configured only to collect the bare minimum. In this session, we will discuss what you can get out of analytics, how to implement it on your Drupal site, and also how to extend it with contrib modules and a little bit of coding so that you can start tracking the performance of everything from carousels, promotional calls to action, navigation interactions, and PDF clicks. We will also discuss advanced topics like how to integrate Google Analytics with Google Drive so that you can generate your own custom reports, and how to conduct A/B testing through Google Analytics.