Optimizing Structured Content in Drupal for Reuse, Search & Social Media

07/24/2015 - 13:00-07/24/2015 - 13:45
Experience level: 
Session Track: 

Front-end, User Experience and Design

This track covers delivering projects focused on the most important audience—the end user. Learn how to leverage Drupal to help you keep abreast of emerging trends in the mobile, componentized Web world. We’ll show you strategies for fostering collaboration between content creators, designers, strategists, and end-users.

As many organizations migrate to Drupal as their Content Management System, it is imperative that they revisit their content strategy to fully take advantage of Drupal’s capabilities with a simple guiding principle in mind: Intelligent Content. Intelligent content is structurally rich and semantically categorized, making it more discoverable, reusable, reconfigurable, and adaptable.

By embracing structured content models, organizations have the ability to reduce overhead by centrally creating and editing structured content. This allows for it to naturally disseminate to locations within their site, to be distributed to external partners, and easily be optimized for social media sharing.

In this presentation, we will examine the use of structured content at both a theoretical and practical level, from the C.O.P.E. model and Schema.org to interoperability with the cross-agency Structured and Open Content Models Working Group, and how it was applied to the recent responsive redesign of the Department of Health and Human Services’ (HHS) website, including the following topics.

  • Content Strategy & Vision
  • Smarter Metadata & Taxonomy
  • Social Media Sharing Optimizations
  • Search Engine Optimization (SEO)
  • Drupal Implementation: Content Types & Modules

Speakers for this presentation include members of the HHS Office of the Assistant Secretary for Public Affairs (ASPA) Digital Communications Division (DCD) and Aquilent teams