I am Web Content Manager at the United States Pharmacopeia, headquartered in Rockville, Maryland. I oversee content--both collaborative contributions from subject matter experts and enterprise content I originate--within our primary digital property, usp.org, and several of our subordinate properties. My work includes managing our international sites as well--in Portuguese, Spanish, and Mandarin. Along with content, I work closely with our IT partners and the Director of Web Communications to analyze site traffic, measure and determine causes for spikes or decreases in traffic, and to surveil priority content effectiveness. In addition to my primary duties, I provide significant support to our social media efforts, and work closely with our Social Media Manager--to include assisting in the editorial functions of our blog, Quality Matters (qualitymatters.usp.org). My blog contributions may be found here: http://qualitymatters.usp.org/contributors/Will/Whitaker. Previously, I have worked as a journalist, a public relations manager at a national boutique agency, a policy and procedures analyst at a multinational lending institution, a paralegal, and a deputy clerk.