Peer-to-peer Fundraising

Presenters: Slovak

Session Recording: https://youtu.be/NJKfNxsVFsU

Engagement of peer-to-peer fundraising dramatically increases the reach of your campaigns. When someone receives an ask from a colleague or loved one, they’re 300 times more likely to give.

Learn from the successes of organizations who have used peer-to-peer funding to great success.

Peer-to-peer (P2P) fundraising capitalizes on your supporters’ networks to raise money on your behalf. There’s a growing space for online peer-to-peer fundraising campaigns that are showing a great deal of promise.

The power of P2P stems from the emotional aspect of someone asking a friend or colleague to support their cause. When someone receives an ask from a colleague or loved one, they’re 300 times more likely to give. 1 in 4 solicitation emails from peer-to-peer fundraisers resulted in donations vs. 1 in 1,250 sent by the fundraising organizations themselves.

Asking friends to give to your cause isn’t new, but taking the process online is a relatively recent development. Learn how and why your development team should consider peer-to-peer fundraising.

  • Online giving is being embraced by older donors
  • P2P brings in new supporters and re-engages existing donors
  • It’s donor centric
Audience
Experience Level
Beginner
Schedule Info
Conference Year
2017
Date / Time
Room
Room G1/G2
Status
Accepted
Session Track
Community and Being Human