Content Strategy

Content strategy focuses on the planning, creation, delivery, and governance of content.  Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. 

The Future of Content

Todd Nienkerk
Conference Year
Session Track
Content Strategy
Experience Level
Intermediate
Session Description

Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, read aloud by voice assistants, and explored in...

All Carrot, No Stick

gdd
Conference Year
Session Track
Content Strategy
Experience Level
Intermediate
Session Description

A common pattern in modern web projects is the archipelago—a single organization whose “website” is really a loosely connected cluster of sites on a common platform. Each archipelago’s history is...

Accidental Win: Content Strategy Lessons from Building a Federal Agency Website from Scratch

jaredthomasmeyer
Conference Year
Session Track
Content Strategy
Experience Level
Beginner
Session Description

This is the story of how a SCRUM team built a federal agency’s website from scratch using a decoupled Drupal 8. 

We did it two weeks at a time, without a plan or a governance model.

This is why you...