Content Strategy

Content strategy focuses on the planning, creation, delivery, and governance of content.  Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. 

Content Strategy Toolkit

gdd
Conference Year
Session Track
Content Strategy
Experience Level
Intermediate
Session Description

The development community has seen an immense increase in productivity through automation and other tools created through the DevOps community. Why shouldn't the content strategy community take...

Component-driven Content Strategy for dea.gov and doctorswithoutborders.org

kevinjosephwalsh
Conference Year
Co-Presenter(s)
Session Track
Content Strategy
Experience Level
Beginner
Session Description

As a content strategist or site builder/architect, you’ve most likely encountered CMS bloat, like a Drupal website with three times the number of content types it needs, or a dozen taxonomy...

From the Ground Up: Setting Best Practices for Site Structure and Organization

julie.moore
Conference Year
Session Track
Content Strategy
Experience Level
Beginner
Session Description

Whether you are starting from scratch or redesigning, developing a strategy for organizing your website structure saves you time and frustration while ensuring your site is consistent and follows...