Content Strategy and Analytics

This session will share how NIAID used structured data to upgrade its clinical trial section just in time for SARS-COV2 arrival in the US. We’ll talk about how we got where we are and where we still...

Editors say they want flexibility when creating content and landing pages, but this leads to a lack of consistency. Content is difficult to re-use. Your target audiences may be confused or ignored...

Drupal has long been known as a top-notch content management system. It’s well-know for its flexibility, meaning that you can customize it to fit your content model, and also build custom features...

In this session we'll talk about the complexities of migrating and rebuilding the official DC Lottery website. We migrated the site from an outdated custom CMS to Drupal 8/9. We'll talk about the...

Web projects are often judged on visual organization and appeal—and not the content that serves as the reason for the project’s existence. While a project geared this way may have an ostensibly...

This session has been cancelled due to speaker technical difficulties - we'll see if we can get a recording for posting later on!

Drupal offers many powerful features out of the box—as well as  a...

How can complex, information-heavy sites—such as government websites—avoid common user experience problems like information overload, ambiguous language, and confusing navigation? The answer lies in a...

In today's world, data powers everything from the ads you see in your instagram feed to the suggestions on your Netflix subscription. You probably use data to measure how your site is performing...

I was a self-taught Google Analytics user. I thought I was getting by OK.

But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And...