Content Strategy and Analytics

This track examines the planning, development, information architecture, and management of  web content  and how we drive action  to our core audiences and diverse users. The Content Strategy and Analytics track also examines data, analytics, and other quantitative metrics that content creators and marketers use to make informed decisions about the quality and effectiveness of  their content.

“Where’d I put… ?” Best Practices for Internal Communications Management

gen@skvare.com
Conference Year
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

Editing and saving documents to a shared drive or a cloud provider? Keep all of your content in one place - create once and publish anywhere: web, print, mobile apps, and more.

When you have a...

Lessons learned re-platforming VA.gov on Drupal in 12 months

jeff.brauer
Conference Year
Session Track
Content Strategy and Analytics
Experience Level
Advanced
Session Description

What attendees will gain:

From this session, attendees will walk away with a set of key learnings and guidance for shipping value to customers of the government even at the highest visibility...

Putting veterans first in the design of a pilot hospital site on VA.gov, the largest hospital system in the US

kevinjosephwalsh
Conference Year
Co-Presenter(s)
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

The Veterans Health Administration provides health care to 9 million medical patients, 14 million veterans across through its 1200 facilities, including 150 hospitals and over 1000 community clinics. ...

Tackling large content migrations and building a Drupal 8 site that's poised for growth

ClaireGangopadhyaya
Conference Year
Co-Presenter(s)
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

(NOTE: We are thinking this could be a Birds of a Feather session)In this (remote) BOF session we will cover:

  • Technical Steps to take before migrating tens of thousands of nodes and assets...

Boost Your Visibility in Google Search: Implementing Schema in Drupal 8

RyanMcBurney
Conference Year
Co-Presenter(s)
Session Track
Content Strategy and Analytics
Experience Level
Intermediate
Session Description

Google search results often include snippets that answer key user questions before other search listings. That means, if you want your site to appear, there are steps you must take to be featured and...