Content Strategy and Analytics

This track examines the planning, development, information architecture, and management of  web content  and how we drive action  to our core audiences and diverse users. The Content Strategy and Analytics track also examines data, analytics, and other quantitative metrics that content creators and marketers use to make informed decisions about the quality and effectiveness of  their content.

Cleaning Up Your (Data) Mess: Lessons from Dozens of Analytics Audits How Not to Create a Huge Mess

elpatterson
Conference Year
Session Track
Content Strategy and Analytics
Experience Level
Intermediate
Session Description

After four years of auditing (and fixing) clients’ disorganized Google Analytics set-ups, convoluted Google Tag Manager implementation and other web data messes, I’ve learned a lot about how NOT to...

Google Analytics 201

Andrew_Mallis
Conference Year
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

I was a self-taught Google Analytics user. I thought I was getting by OK.

But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And...

“Where’d I put… ?” Best Practices for Internal Communications Management

gen@skvare.com
Conference Year
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

Editing and saving documents to a shared drive or a cloud provider? Keep all of your content in one place - create once and publish anywhere: web, print, mobile apps, and more.

When you have a...