Content Strategy and Analytics

This track examines the planning, development, information architecture, and management of  web content  and how we drive action  to our core audiences and diverse users. The Content Strategy and Analytics track also examines data, analytics, and other quantitative metrics that content creators and marketers use to make informed decisions about the quality and effectiveness of  their content.

Putting veterans first in the design of a pilot hospital site on VA.gov, the largest hospital system in the US

kevinjosephwalsh
Conference Year
Co-Presenter(s)
Session Track
Content Strategy and Analytics
Experience Level
Beginner
Session Description

The Veterans Health Administration provides health care to 9 million medical patients, 14 million veterans across through its 1200 facilities, including 150 hospitals and over 1000 community clinics. ...