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Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies LLC focuses on optimizing its enterprise clients’ presence across any platform that has a search ranking algorithm (Google, YouTube, social, voice). With over 25 years of experience, Katherine previously created and ran the online marketing and analytics team at Ketchum PR supporting their clients globally.
Katherine loves helping in-house marketers improve their organic traffic results for enterprise-level websites. She has run digital marketing campaigns for organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences. Her campaigns have had an impact. She’s lost sites due to too much traffic (to EWG.org for 4 days, but still 1.2 million visits up from 300K), helped NYer’s get registered on the NY Heath Exchange, pivoted search query volume toward electronic health records for HealthIT.gov, and helped Cancer.gov grow from 1.5 million to nearly 5 million searches/mo. She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown where she conducted the first study of consumer adoption of wearable computers.