How to sell Drupal to your department, agency, or boss

It's been said that nothing happens until somebody sells something. That may be an overstatement, but the reality is somebody, somewhere has to make the decision to use Drupal. If you aren't making that decision, how do you influence those that are? Veteran sales executive Chris O'Donnell has sold millions in Drupal development over the last several years, and tens of millions in software, software development, hardware, and consulting in his career. In this session he will present a "Sales 101" overview, with a specific focus on how you can influence the CMS decision towards Drupal, or open source source in general.