48% of project managers use the Agile methodology for non-software projects, but just 11% of content marketers use Agile to plan their strategies.
This session will share how content strategists can use Agile to iterate their work based on real-time feedback. We'll cover:
- The 4 pillars of Agile.
- Why Agile is essential in today's content landscape.
- The key qualities of Agile content teams.
- How to apply Agile to government content projects.
- The limits of Agile in content strategy - and how to beat them.
Status
Proposed
Session Track
Content Strategy and Analytics