Personalization & Government: The Odd Couple or Perfect Match?

Think personalization is off limits because you run a government website? Well, it doesn’t have to be. We’ll present an actionable framework for how to develop and implement an impactful personalization program within privacy, security and compliance guard rails and help guide you on how to make it successful. During this session, participants will learn about:

• The importance of understanding the context of personalization for the citizen
• How to figure out the right level of personalization for your organization and its goals
• A framework for how to start your personalization journey
• Help building a case for personalization