Your Guide to Content Strategy & Maintenance

Presenters: ccrawley, lynschultes

We tend to look at content management as a digital concept, but for as long as humans have been creating content, we’ve been searching for solutions to better manage it. And unlike other aspects of your digital strategy, your content strategy will always require editorial – AKA human – decision-making. In this session, you will learn tricks and tips to ensure your website will continue to work for you as one of your most valuable communications tools. We will discuss:

  • Industry content strategy/management best practices
  • Creating a checklist for your website with relevant weekly, monthly, quarterly, and yearly check-ins and to-dos
  • Creating an editorial calendar for your digital channels that you can more easily manage and update in real-time
  • How to effectively manage internal stakeholders and content creators throughout the process
Experience Level
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