How can complex, information-heavy sites—such as government websites—avoid common user experience problems like information overload, ambiguous language, and confusing navigation? The answer lies in a well-thought-out information architecture (IA) strategy.
In this session, you'll gain a solid understanding of how information architecture works, why it's essential, and what it looks like in practice.
- Common UX problems IA can address
- Three pillars of IA: Context, content, and users
- Information-seeking needs and behaviours: How people find the answers they seek
- Mental models: Understand what your users understand
- Visualizing information architecture: Top-down vs. bottom-up
- Components of IA: Organization systems, labelling systems, navigation, and search
- Must-read information architecture resources