No One Cares About You
Business and Strategy
The purpose of this track is two-fold - one angle helps you to understand the advantages of Drupal from an organizational leadership angle and the other is to highlight the great Drupal sites and projects you're working on and to show what's possible. These sessions are business focused, and will be non-technical.
Well, that's the harsh way to say it. But the truth is, the user doesn't care about you. They care about how your product is going to solve their problem or make their life better. This tiny distinction is often hard for a client to comprehend.
It's understandable that after years of hard work, clients want the world to know how wonderful their products / people / process / etc. are. But sometimes this leads to a disconnect between what a client wants to say about themselves and what a user is actually looking for. Performing target market analysis to create user personas helps bridge this gap and lead to a more user-centered website.
In this session we'll look at the psychology behind this process including :
And how to use this data to convince the client that repeating the product name over and over is *not* an effective SEO strategy without resorting to saying "No one cares about you".