Bob Walter
Creative Director
30 years of experience developing marketing for recognized brands. Experienced in concept and strategy development for web and social media marketing communications. My previous position as Creative Director for Red Engine Digital provided creative leadership for this online marketing agency specializing in Web strategy and online fundraising, membership acquisition and retention, advocacy, and lead-generation for well-known brands in the not-for-profit, charity, and association sectors. I was instrumental in developing creative solutions, directing creative staff and vendors to produce engaging and effective online marketing, and developing creative solutions for email marketing, Social media mktg, exchange ads, PPC display, optimized landing pages, and donation forms. Clients included CARE, American Diabetes Association, Humane Society of the United States, Union Plus, and Special Olympics. Before that I was the Creative Director for Captus Communications, directing web and print marketing communications services to clients such as the American Academy of Pediatrics, Pharmaceutical Research and Manufacturers of America (PhRMA), and other national medical associations. I also bring over 15 years of experience working for AOL/Time Warner where he launched over one hundred fifty products using print, direct mail and broadcast media.