Content Workshops in Under 8 Hours: Giving Your Client Everything They Need to Know

07/24/2015 - 13:00-07/24/2015 - 13:45
Balcony B
Experience level: 
Session Track: 

Business and Strategy

The purpose of this track is two-fold - one angle helps you to understand the advantages of Drupal from an organizational leadership angle and the other is to highlight the great Drupal sites and projects you're working on and to show what's possible. These sessions are business focused, and will be non-technical.


So often, our clients focus on having a nice design and extra features and functionality on their website and don't think about the overall strategy. Time and time again, we also see clients who think they understand how to piece together a strong layout or how to get their point across in their site structure or content and fall short. So how do we create a workshop utilizing the best practices and standards of user-centered design, usability, and content strategy that gives them the tools they need in under 8 hours?

This session will guide you through how to create a workshop that helps your client understand the following:

  • Site strategy and user-centered design principles
  • Information architecture
  • Content inventory and editorial calendars
  • Taxonomy
  • Writing for the Web

We will also talk about how to choose the most important items if you are working with limited time and budget.