When Do You Need a UX’pert?

Experience level: 
Intermediate
Session Track: 

Front-end, User Experience and Design

This track covers delivering projects focused on the most important audience—the end user. Learn how to leverage Drupal to help you keep abreast of emerging trends in the mobile, componentized Web world. We’ll show you strategies for fostering collaboration between content creators, designers, strategists, and end-users.

Speaker(s): 
jfukuda
vnguyen

Today more people are aware of the role of a UX’pert, they conduct user tests, face-to-face interviews, field research, creating user personas, studying analytics, prototyping and layouts. So why is it still a low priority for some companies and particularly startups? What is the secret to a project’s success? Answer: The first person you should hire is a UX’pert. He or she will validate if your product concept is worth pursuing through research.

Every so often companies hire a UX’pert late in the process and this can be costly. More often, companies combine the UX role with another role like a mad scientist frankensteining a unicorn. For example hiring a designer and hoping they can sprinkle some UX dust on the website or product and make it all magically work.

 

This session will answer questions such as:

  • When to hire a UX person or firm

  • How to hire the right UX’pert

  • How to enhance the Drupal experience with proper UX

  • How to convince the stakeholders you need a UX’pert from the start


**This session is intended for software development shops that work with startups, project managers, software engineering leads and developers.