An ex once told me that he wished I was a computer so when he said X to me, he knew he would get Y as a result. I should say “Yikes, no wonder he’s an ex,” but the reality is that we treat our customers, site visitors, and co-workers like this every single day. We build user profiles, design to best practices, and analyze-analyze-analyze data in the quest to make sure that when we say X our audience does Y. That’s marketing 🤷
But what if you’re a human sharing a world with other humans? During this session, we’ll look at a bit of science, a bit of behavioral economics, and a bit of the business behind how to communicate efficiently and effectively while still maintaining that human touch. Don’t worry, we won’t be throwing away the user profiles and data (I’m not some kind of monster). Instead we’ll learn how to recognize when those don’t apply to a given situation and what to do instead.