Business and Strategy

The purpose of this track is two-fold - one angle helps you to understand the advantages of Drupal from an organizational leadership angle and the other is to highlight the great Drupal sites and projects you're working on and to show what's possible. These sessions are business focused, and will be non-technical.

Ag Data Commons Prototype - a data catalogue based on the Drupal DKAN distribution

The Ag Data Commons is a prototype that aims to facilitate access, dissemination and long-term stewardship for the unclassified data products of scientific research for the benefit of the broader agricultural research community as well as policy-makers, industry, and the public.

It builds on existing USDA investments including a repository of public access agricultural research articles and associated indexing system, machine-aided assignment of subject terms from an agriculture-specific thesaurus, and various domain-specific platforms that manage a fraction of the data.

Optimizing Your Drupal Site (& Your Content!) for Search Engines

Whether your site consists of relatively few evergreen pages or a large database of evergreen pages and serial content (e.g. news releases), you’re likely concerned about search engines directing people to your site when they need the information you offer. Performing search engine optimization (SEO) on your site can lead to higher search rankings and increased traffic, but it can be difficult to weed through SEO advice and differentiate good tactics from bad ones — and to know how to measure success.

Data-backed Decisions and Goals

As professionals in the digital marketing industry we know the importance that data plays in better understanding our users and their behavior. Data can be used to help make organizational decisions, drive site architecture design, and define site improvements. Many times though the hurdle of defining a project's goals, and how you go about collecting data to measure success, or failure, can feel overwhelming. Sometimes we don’t know how to properly collect the right data or, we don’t understand how to quantify a qualitative response like emotion.

Tried & True: Things other agencies do successfully that are worth knowing about and copying

Successful innovators steal most of their best ideas from someone else. Innovation isn’t about figuring out everything yourself. If every government agency copies 99% of their good ideas from some similar agency who has already demonstrated success, and then adds a single new twist on top, I’m certain government can be a bastion of innovation. Instead, most IT projects spend huge amounts of time and energy reinventing wheels and solving solved problems.

Better User Stories for Higher Quality Drupal Sprints

You've got a project in Drupal for your Agile client, and you've got a great team of architects and developers. You're working with enthusiastic product owners. How do you bridge the gap between client wants and needs and what the developers need to know? In this session, we'll revisit the basics of good user story and acceptance criteria writing and go through some Jira tips to help you keep your tickets focused and project on track. 

Assumptions: background with Drupal projects, project management with Jira



Feature Matrix - strategic design decisions & tactical planning

As the user centered design approach merges lean UX with agile development we find ourselves running to planning, scoping and management tools to capture, manage and assign the backlogs.  Tools like Jira, Trello and Asana are great at capturing the boards and managing the tickets - but is it enough?  Have we done enough strategic planning and analysis and of the features before assigning them to epic and sprint priority?  If not, what more can be done?



Subscribe to RSS - Business and Strategy