Improving the user experience is more than making one update after another - it’s an ongoing, data-driven process. One where everything is considered an interconnected part that ultimately helps us better achieve our website goals. Connecting the dots (the improvements) and aligning them (to achieve the website goals) are sometimes the biggest struggle for government websites. How best can we use data to discover and then prioritize our updates for the most effective improvements?
Join us in the conversation about the evolving user experience. We will review a variety of tools and techniques to conduct research, create designs, and continually improve. We will share with you our analytics methodology for continuous improvement, and show you a few examples of how this was done. Our goal is to empower you and your organization to assess your digital analytics maturity and discover how data can continue to expose opportunities for improvement.
So before you head back to work with your body of knowledge from Drupal GovCon, also take with you a few insights on using digital analytics and user feedback to continuously improve the user experience.