Digital content and speechwriting have many of the same challenges. We’re dealing with short attention spans. We want to be memorable. We need to persuade.
Believe it or not, the centuries-old, tried-and-tested rules of speechwriting can be applied to your digital content. The same elements that make the State of the Union moving can make your landing page convert.
Here’s what we’ll cover in this session:
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Grab your audience’s attention right away
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Build up to your call to action
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Set up signposts for people who aren’t paying attention
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Make your writing accessible
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Build credibility by making it personal
And more.
Attendees will walk away with a clear set of rules for making their digital content persuasive.