Technology Beyond Data Silos - Creating Custom web services and making full use of Drupal 8 API's

Disjointed systems present a significant barrier to ensuring your customers feel unique & listened to.  Join The Tax Executives Institute & Balance Interactive to learn how we integrated their Association Management System (CRM) and their Community Platform (HigherLogic) to help their customers maintain a conversation that is both context aware & relevant, across multiple touch points.
 

Key learning points:

1. How and when we created custom web services in order to pull in the data in a way that was most useful to users
2. Best practices and lessons learned using Drupal 8 API's

Brands that can become adept at merging different customer data sets into Drupal8 will better engage their customers and build relationships across all touch points throughout their customer’s journey.

This is a technical session that dives into making full use of the Drupal API's.