The field of user experience has a wide range of research methods available. While it's not realistic to use the full set of methods on a given project, understanding the methods available and when to use them can help you to create better insights on the customer experience.
Walk away from this session understanding:
- The different research methods available (from treetesting to ethnography)
- When to use which method
We will walk through real world examples of each research method and the insights discovered as a result.