Future of the CMS: Centrally managed content across all devices

Presenters: Todd Nienkerk

Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, radios, and Amazon Alexa. With so many platforms, how can you keep pace with the rapidly changing landscape of content management and publishing?

In this session, you’ll learn how publishers, universities, media companies, and nonprofits are adapting and thriving — all while keeping their content centrally managed. We’ll talk about:

  • Centralized content management: Collecting, managing, and distributing your content from a single location — and fostering a community of content contributors and app builders.
  • Context-aware content: Telling the same story using different experiences and devices.
  • Multichannel and omnichannel publishing: Distributing your content to any service or device (think Facebook Instant or Apple TV) with minimal changes.
  • Decoupling your CMS: Separating the management of content from the presentation of content makes it easier to support new technologies and devices. 
  • Future-proofing your project: Thinking about the future means being prepared for changes, not being able to predict where technology will go. What ideas should you pursue, and which should you avoid right now? Where does VR, AR, and the 3D web fit into content management and delivery?

We’ll close with a couple of Four Kitchens case studies that demonstrate how we help clients get ready for the future of the CMS:

  • PRI.org: This year, we helped relaunch a decoupled frontend for Public Radio International's legacy Drupal site.
  • NBC: We helped relaunch NBC.com, The Tonight Show with Jimmy Fallon, and Saturday Night Live as decoupled Drupal sites with an API that shares content across multiple NBC brands, devices, and apps — including the Amazon Echo.
  • TWiT.tv: We relaunched This Week in Tech as a decoupled Drupal site with an exposed API that allowed their fanbase to directly access content and build their own apps.

An earlier version of this talk was delivered at DrupalCon Baltimore in 2017. I update this talk each year to remain ahead of the curve.

Experience Level
Schedule Info
Conference Year
Date / Time
Balcony A
Session Track
Content Strategy and Analytics