Creating Powerful Digital Campaigns That Engage and Inspire

Presenters: ccrawley

Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable? In this session, participants will learn about what it takes to run a strong digital campaign. What are the priorities? What the must-haves versus the nice-to-haves? How do you even get started?

Drawing on real examples from digital campaigns run by the National Museum of African American History (NMAAHC), we'll explore how digital campaigns achieve inspiration and relevance.


During this session, we cover the key elements of a successful digital campaign, including:

  • Setting your strategy
  • Finding your audiences
  • Making your content shine
  • Developing your branding
  • Staying organized


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