The Future of Content

Presenter: Todd Nienkerk
Co-Presenter(s):
n/a

Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, read aloud by voice assistants, and explored in immersive, three-dimensional virtual realities. With so many platforms, how can you keep pace with the rapidly changing landscape of digital experiences and content distribution?

In this session, you’ll learn how universities, nonprofits, and media companies are thriving by adopting platforms built for the future of content. We’ll talk about:

  • Centralized content management: Collecting, managing, and distributing your content from a single location — and fostering a community of content contributors and app builders.
  • Context-aware content: Telling the same story using different experiences and devices.
  • Machine learning: Leveraging artificial intelligence (AI) and natural language processing (NLP) to speed up content production, personalize content, and help us keep our content up-to-date.
  • Multichannel and omnichannel publishing: Distributing your content to any service or device (think Facebook Instant or Apple TV) with minimal changes.
  • Decoupling your CMS: Separating the management of content from the presentation of content makes it easier to support new technologies and devices.
  • Future-proofing your digital experiences: Content forms the basis of digital experiences. We don't need to predict the future, but we DO need to adapt our content to new devices, contexts, and experiences. How can we be prepared for these changes? What ideas should we pursue, and which should we avoid right now?

We’ll close with a couple of case studies that demonstrate how Four Kitchens' client partners have prepared themselves for the future of content:

  • PRI.org: Last year, we helped relaunch a decoupled frontend for Public Radio International's legacy Drupal site.
  • NBC: We helped relaunch NBC.com, The Tonight Show with Jimmy Fallon, and Saturday Night Live as decoupled Drupal sites with an API that shares content across multiple NBC brands, devices, and apps.

This session with be the latest iteration of “The Future of the CMS,” which I have presented 14 times and updated at annually since 2014. As the change in title suggests, The Future of Content will focus on modern content experiences and delivery systems—not just CMSs.

Audience
Experience Level
Intermediate
Schedule Info
Date / Time
Room
Balcony B
Session Track