The data is there. Somewhere. Can you find what you’re looking for? Can you find it again later? Can you share it with others?
Tools like Google Analytics are powerful, but unwieldy and inscrutable to the uninitiated. The interface offers a ton of information, but how do you know where to quickly find what you need? How do you share a snapshot of a certain metric with stakeholders? And, how do you make sure that everyone’s looking at the same data – particularly when that data is actively changing?
Displaying key performance metrics (KPIs) from social media engagement, visits across your entire web ecosystem, and newsletter conversions all in one place is possible.
We’ll focus primarily on the power of Data Studio to turn analytics data into informational, easy-to-understand reports through data visualization. GDS is steadily gaining in popularity, particularly because this previously paid premium feature is now free.
We will also look at Power BI, Tableau, and databox as alternatives, and middleware connectors like Segment and Supermetrics.