Content-Centered Approaches to Site Building and Planning

Presenters: karolus

Web projects are often judged on visual organization and appeal—and not the content that serves as the reason for the project’s existence. While a project geared this way may have an ostensibly successful rollout, its ultimate success is largely dependent upon the content—and how your users interact with it. This is a key consideration not only at project completion, but as a continually evolving process during the lifespan of the initiative. To address the challenge, an effective content strategy focusing on user-centric content is vital.

In this session you’ll learn how to:

  • Align your site design to user needs via effective content strategy
  • Use this content strategy to guide usability through the user’s perspective
  • Organizing content into effective and adaptable elements
  • Foster effective content creation and curation 

This session is geared toward project owners, stakeholders, and collaborators of all specialties and skill levels looking at improving project outcomes through user success.

Experience Level