Enabling the Change-Makers: Redesigning Princeton's School of Public and International Affairs Website

Presenters: pixelite, jcloys

In this session, we’ll give you an in-depth case study that guides you through the UX, visual design, and development process we followed to create a new digital home for Princeton University’s School of Public and International Affairs.

Our goal was to migrate the school to Drupal 8, while implementing a completely new information architecture, visual framework, and content strategy that better speaks to the core audiences of the school: potential students, the press and policy makers, and current students and staff. We’ll show you how we assembled a team and worked together to gather research, create a strong UX strategy, and build a newly architected site in Drupal 8. Evolving Web’s Drupal Practice Lead and Content Strategist Suzanne Dergacheva, and the School of Public and International Affairs' Web Services Manager John Cloys, will explain the tools and methods they used throughout to get input from stakeholders and users.

We’ll cover the following topics:

UX & Strategy

  • Answering the “Why?” - the goals of the project and the goals of the School

  • Persona validation and prioritization - gathering input from stakeholders and real users

  • Gathering and sorting content

  • Usability testing and interpreting the research

  • Information overload: using personas as a lens to prioritize, remove, and rewrite content


  • Visual approach: creating a visual identity for a school within a school

  • Researching higher education best practices

  • Building a style guide for flexible content components


  • Migration strategy: workflow for a combined manual and automated migration

  • Integrating with Princeton: events, single-sign-on

  • Building a maintainable platform: developing with the site maintainers in mind


  • Collaborating on content and design in parallel

  • Accessibility as a priority throughout the process

  • Tools and techniques for project success

Experience Level
Schedule Info
Conference Year
Date / Time
Session Track
Site Building and Using Drupal