Session Recording: https://youtu.be/ffxWux5cDHc
We forget to think and end up reacting to pressures from upper management or the ones with the loudest voices way too often. Lets take a deep breath and remember that users are great at finding problems with our products, apps, website, and so on but terrible at solving said problems. We will go over ways how user experience helps us plan for the unexpected and explain why certain things function the way they do. All of this will help us clearly communicate to stakeholders that our work is never done and the importance of iterating for a better experience and ROI.
Research to know the user
Design to solve problems
Iterate to keep on improving